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All Case Studies


Case Study: LoveCaravan
Building a Content & PR Engine Around a Live Podcast to Turn Conversations into Scalable Digital Growth SNAPSHOT Category Details Client Lovecaravan Role Head of Marketing, PR Manager, Technical Host Duration ~1 Year Platforms YouTube, Instagram Focus Content repurposing, PR outreach, audience growth Outcome 20+ live episodes, multi-platform content system, increased reach CUSTOMER INTRO Lovecaravan is a Vancouver-based non-profit media platform focused on meaningful conversa
Yatee Upadhyay
Apr 303 min read


CASE STUDY: WAFFLE TO GO
Turning Static Dessert Content into High-Retention Viral Reels (1.9M+ Views) SNAPSHOT Category Details Client Waffle2Go Role Social Media Strategist & Content Creator Duration [Add duration – e.g., 3 months] Platform Instagram (Reels) Objective Increase engagement, reach & virality Outcome 1.9M+ views on a single reel + improved retention CUSTOMER INTRO Waffle2Go is a dessert-focused brand offering visually rich, indulgent food products. While their in-store experience was st
Yatee Upadhyay
May 32 min read


CASE STUDY: BARKSNREC
Building Trust-Driven Social Media Content for a Dog Daycare Brand Through Real Moments & Emotional Storytelling SNAPSHOT Category Details Client Barks N Rec Role Social Media Technologist Platform Instagram Focus Trust-building, organic engagement, short-form content Content Type Reels, educational + trend-based + behind-the-scenes Outcome Increased engagement, stronger audience trust, improved brand relatability CUSTOMER INTRO Barks N Rec is a dog daycare and boarding facil
Yatee Upadhyay
May 32 min read


CASE STUDY: NOFINISHFC
Delivering High-Impact, Scroll-Stopping Content for Multiple Clients Within Budget & Time Constraints SNAPSHOT Category Details Client No Finish Sports Role Content Creator & Creative Strategist Duration ~ 1 year Clients Served Food, Health, Lifestyle (e.g., Pizza2Go, Marble Slab, Clinics) Focus Client campaigns, short-form content, budget optimization Outcome High-engagement content + satisfied clients + scalable execution CUSTOMER INTRO No Finish Sports operated as a client
Yatee Upadhyay
May 13 min read


Case Study: Codezilla Kids
Teaching YouTube Strategy & Producing Brand-Aligned Educational Content for a Kids' Learning Platform SNAPSHOT Category Details Client Codezilla Kids Role Content Creator, YouTube Instructor, Video Producer Platform YouTube, Short-form Video Focus Education, content production, brand consistency Outcome YouTube masterclass sessions + structured video content system CUSTOMER INTRO Codezilla Kids is an educational platform focused on teaching children digital skills, creativity
Yatee Upadhyay
May 12 min read


Case Study: Goldie City
Building a Web3 Community from Zero Through Real-Time Content, Platform Strategy & Event-Led Growth SNAPSHOT Category Details Brand Goldie City (Tokenization / Web3 Company) Role Web3 Social Media Strategist (Contract) Location Toronto, ON Duration Jan 2026 – Mar 2026 Platforms X (Twitter), LinkedIn, Reddit, Live Events Focus Community building, real-time content, Web3 positioning CUSTOMER INTRO Goldie City operates in the Web3 and tokenization space, a fast-moving, narrativ
Yatee Upadhyay
Apr 303 min read


Case Study: Empowering Communities Through Recycling
A Website Redesign for Aapka Recycling Mitra (ARM) 1. Project Overview Client: Aapka Recycling Mitra (ARM), a non-profit in India Timeline: May – August 2025 Role: UX/UI Designer (solo capstone) Tools: Figma, Google Forms, Canva, Notion Goal: Redesign ARM’s outdated website to make recycling more accessible, raise awareness, and increase community participation. 2. The Problem ARM provides amazing eco-services but their old website was outdated, non-mobile-friendly, and confu
Yatee Upadhyay
Aug 8, 20252 min read


Project Manager – Valentine’s Day VR & Mixed Reality Experience
Humber Alumni | Jan 2024 – Feb 2024 | Toronto, Ontario (On-site) Managed a two-month project that combined virtual reality (VR), mixed...
Yatee Upadhyay
Jan 10, 20251 min read


Transforming Memories: AR 3D Personalized Acrylic Lamp - The Ultimate Gift Experience!
(78) Transforming Memories: AR 3D Personalized Acrylic Lamp - The Ultimate Gift Experience! - YouTube Welcome to our latest project: the...
Yatee Upadhyay
Jan 10, 20251 min read


Blender small animation - Floors, walls, Polycam object, 3D objects, light sources, camera movement
Yatee Upadhay's online portfolio is a treasure trove of talent, showcasing her diverse skill set and rich experiences across multiple...
Yatee Upadhyay
Jan 10, 20252 min read


Car Driving Simulation with VR and AR
Today, we explored the exciting world of car driving simulation using virtual reality (VR) and augmented reality (AR) technologies. These...
Yatee Upadhyay
Jan 10, 20251 min read


Interactive Love Story: VR 360° Valentine's Journey Step by Step | Theta & Kuula | Humber College
Interactive Love Story: VR 360° Valentine's Journey: https://youtu.be/M2PEfydQwuc Overview Experience a unique Valentine's Day journey...
Yatee Upadhyay
Jan 10, 20252 min read


Sandbox Vr experience - Seekers of the shards - Dragonfire.. The experience is really next level 💥🕶️
Sandbox VR Experience: Seekers of the Shards - Dragonfire: https://youtu.be/ZfuBA4V3nk0 The "Seekers of the Shards - Dragonfire"...
Yatee Upadhyay
Jan 10, 20251 min read


Improving the Chipotle App: User Journey Mapping Insights|User Experience (UX) design Humber college
#CUSTOMISATIONFEELSBETTER In this video, our UX design group from Humber College presents an in-depth analysis of the user journey maps...
Yatee Upadhyay
Jan 10, 20251 min read


1-Minute Filmmaking Sprint: Behind the Scenes Transition Dark-Bright theme | Adobe Premiere Pro
In this exhilarating 1-hour filmmaking challenge, we embraced the chilly 0° weather, armed with an iPhone, and a mission to capture the...
Yatee Upadhyay
Jan 10, 20251 min read


Hosting a Sparkling Diwali Party at Surat Caffe, Mississauga! | Food, Fun & Festivities 🇨🇦✨
https://youtu.be/MKm4mHR1rhg Join me as I host a memorable Diwali party at Surat Caffe in Mississauga, Canada! 🌟 From delicious Indian...
Yatee Upadhyay
Jan 10, 20251 min read


Mesmerizing Star Gazing: Nebula Projector Tutorial & Projection Experience
Mesmerizing Star Gazing: Nebula Projector Tutorial & Projection Experience: https://youtu.be/H2a8GcaSZcE Introduction Transform your...
Yatee Upadhyay
Jan 10, 20252 min read


Royal Ontario Museum 360° VR Tour video- Full museum covered
Royal Ontario Museum 360° VR Tour Video: https://youtu.be/FPZQAzmiWZY Experience the Royal Ontario Museum like never before with a full...
Yatee Upadhyay
Jan 10, 20251 min read
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